What are your qualifications?

I have over 25 years of experience writing copy that consistently boosts sales and generates record-breaking response rates up to 10 times the industry average. I also have over 15 years of experience managing creative projects, including positions as Copy Director, Creative Director, Marketing Communications Manager and Advertising Project Manager.

In addition to my writing experience, I hold a Masters Degree from Harvard University, where I studied writing and psychology; and I’m a graduate of Merrimack College’s Direct Marketing Certificate Program.

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Can you write for my field or industry?

Over the past 25 years, I’ve written for a wide range of industries, including alternative health care, conventional health care, the insurance industry, nutritional supplements, gifts, collectibles, jewelry, clothing, shoes, office supplies, specialty foods, gourmet coffees, the real estate industry, toys, natural cleaning supplies, satellite television, custom builders, cleaning and janitorial services, florists, the automotive industry, natural weight-loss products, fitness products, books and publishing, educational supplies, educational materials, medical services, custom printing, school sports programs, and more.

Chances are I’ve written for your industry or one with strong similarities to yours. If not, I’m a quick learner and an accomplished researcher. So I’m confident I can write powerful copy that connects to your audience. Call me and we’ll discuss it.

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What specific types of projects have you written?

My writing experience includes: hundreds of catalog pages, a wide variety of direct mail packages, postcards, self-mailers, landing pages, websites, email letters, email ads, email newsletters, print newsletters, billboards, FSIs, advertorials, newspaper ads, magazine ads, speeches, annual reports, technical data sheets, marketing materials, booklets, press releases, a screenplay, video scripts, audio tapes and more.

I’ve written extensively for the consumer and business-to-business markets for a wide range of direct response media. I’ve also written copy for image advertising, magazine articles, public relations and corporate communications.



What do you mean when you say you offer creative direction?

In addition to over 25 years of writing experience, I have extensive management experience, having served as a Copy Director, Creative Director, Marketing Communications Manager and as a freelance Advertising Project Manager. This means I can really help lighten your workload.

For example, I’d be happy to take full creative responsibility for a catalog or for a direct mail package, including the writing and the design. Over the past seven years, I’ve collaborated with a talented direct marketing designer with over 15 years of experience. That means you get the benefit of over 40 years of combined creative experience in the direct response industry. In other words, you get results!

Here’s how my creative services work: First, I’ll give you a bid that specifies the cost for the entire completed project, including the copy and the design. Once you approve the bid, I’ll come up with a review schedule that works within your timeline and company structure. Depending upon the scope of the project, this schedule often includes initial comps so you can approve the creative direction, plus three review cycles. Once you sign off on the final creative, I’ll deliver the printer ready files to you at the agreed upon date (or sooner).



What if I just want copy without creative services?

Of course, I’m always happy to work with your in-house designers or to simply deliver my copy as a Word file to you. It’s up to you how little or how much of your project you’d like me to take on. I’m here to help make your job easier any way I can, whether that means writing one block of product copy or writing and overseeing the concept and design for an entire catalog.



How do you price your services?

The best way to determine the cost of a project is to call me and discuss the project. Once I have a solid concept of the scope, I’ll quickly give you a clear straightforward bid in writing.



How do I start a project with you?

It’s simple. Just give me a call and we’ll discuss your project, your timeline and how I can help.

Office: 303-417-0109
Cell: 303-919-5274
Email: suzydevers@comcast.net